Treasury and Zaha Hadid Architects launch creator and quality-focused spatial asset platform.
Digital Spatial Asset Platform
Treasury Spatial Data, a San Francisco based design technology startup, and Zaha Hadid Architects (ZHA), Treasury founding partner, announce the Treasury digital spatial asset platform.
The platform includes a suite of creative and technology tools to discover and license premium spatial assets. Fostering a creative community and conversations on the importance of spatial design and the value of 3D assets in the age of the spatial internet, is a founding pillar. Protection of the digital assets that power spatial computing and the metaverse, using fingerprinting is an integral feature of the platform.
The Foundation of a New Era
Treasury elevates creators of spatial designs and builders of spatial experiences to collaborate in new ways, across the range of industries now exploring spatial computing - from art to health to retail. The Treasury spatial asset platform is the foundation of a new era in design development for spatial assets and their applications.
Through Treasury
• Creators and owners of premium spatial design assets - from architecture, film, art, real estate and more - license and monetize their existing spatial designs, stimulate new commissions and creative relationships, and protect their work from unlicensed use by machine learning and generative AI.
• Builders of premium spatial experiences - in entertainment, marketing, film/TV, game, education and medicine and more - can access trusted unique assets via Treasury, and use licensed AI datasets and tools to develop bespoke spatial content.
Initial customers include Epic Games, and spatial experience innovators in immersive live events, enterprise, industry, medicine, game, education and more - such as Ethereal Matter and Lextech.
The Getty Images of Premium Spatial Assets
Treasury is the Getty Images of premium spatial assets that empowers creators with easy-to-use development and IP protection tools and facilitates faster and more effective applications of the spatial assets on the builders side.
Open for Business
Treasury is now inviting select creators and onboarding initial assets to the platform, deploying the first assets with premium spatial experience builders, and receiving commissions for a wide variety of spatial content as spatial technology expands beyond game into entertainment, healthcare, industry and education.
Sign up here to explore as a creator or as a builder.
Foundation Asset Sets
Treasury’s package of architectural exteriors and interiors, landscapes, artistic spaces and more, by Zaha Hadid Architects and other spatial creators including Ricardo Bofill and IVAR studios, for building premium spatial experiences - as well as bespoke commissions and licensed assets, are now being delivered to spatial experience builders in game, events, branding, medicine, industry and more.
Fingerprinting and AI
As part of this partnership Treasury and Zaha Hadid Architects are also pioneering techniques to both fingerprint spatial assets, to monitor licensed use, and to harness ‘design DNA’ for the purpose of enabling a new, ‘cogenerative’ era of AI use, which is based on licensed training content, respects IP owners creatively, rewards them financially, and liberates new potential for builders of spatial experiences.
Launch and A New Architecture
Treasury’s spatial asset platform is being launched at the latest edition of the recurring public seminar, A New Architecture, where leaders of architecture, technology and creative industries discuss the state of the union of spatial computing, metaverse, IP, design, value and social contribution.
About Treasury
Treasury is the premier spatial asset hub for digital environment creators and builders. Treasury’s suite of tools provide a licensing and viewing toolset, asset pool and syndication ecosystem, and community of digital creators. The simple, seamless pipeline allows digital asset creators to connect directly with builders of digital spatial environments.
About Zaha Hadid Architects
Zaha Hadid Architects, headquartered in London, is a world-renowned firm founded by the late Zaha Hadid. Under the leadership of Patrik Schumacher, the firm continues to excel with a talented team of 400 professionals and a diverse portfolio of 36 projects in 21 countries. They are celebrated for their pioneering designs that seamlessly integrate with their environments across various sectors.
To explore Treasury Sessions, open seminars, to support understanding and engagement in spatial computing and spatial design, check out our Sessions page.
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Read more about our partnership with Zaha Hadid Architects.