New hope for AI

Treasury and Zaha Hadid Architects launch creator and quality-focused spatial asset platform.

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London, June 24, 2024

Digital Spatial Asset Platform

Treasury Spatial Data, a San Francisco based design technology startup, and Zaha Hadid Architects (ZHA), Treasury founding partner, announce the Treasury digital spatial asset platform.

Discover, fingerprint, license and commission premium spatial assets.

The platform includes a suite of creative and technology tools to discover and license premium spatial assets. Fostering a creative community and conversations on the importance of spatial design and the value of 3D assets in the age of the spatial internet, is a founding pillar. Protection of the digital assets that power spatial computing and the metaverse, using fingerprinting is an integral feature of the platform.

The Foundation of a New Era

Treasury elevates creators of spatial designs and builders of spatial experiences to collaborate in new ways, across the range of industries now exploring spatial computing - from art to health to retail. The Treasury spatial asset platform is the foundation of a new era in design development for spatial assets and their applications.

From art to health to retail.

Through Treasury

• Creators and owners of premium spatial design assets - from architecture, film, art, real estate and more - license and monetize their existing spatial designs, stimulate new commissions and creative relationships, and protect their work from unlicensed use by machine learning and generative AI.

• Builders of premium spatial experiences - in entertainment, marketing, film/TV, game, education and medicine and more - can access trusted unique assets via Treasury, and use licensed AI datasets and tools to develop bespoke spatial content.

ZHA is contributing thousands of original designs for licensing through the platform, together with a range of premium creators in architecture, art, film, branded spaces and reality capture.

Initial customers include Epic Games, and spatial experience innovators in immersive live events, enterprise, industry, medicine, game, education and more - such as Ethereal Matter and Lextech.

The Getty Images of Premium Spatial Assets

Treasury is the Getty Images of premium spatial assets that empowers creators with easy-to-use development and IP protection tools and facilitates faster and more effective applications of the spatial assets on the builders side.

The metaverse is finally becoming a project of real scale and social impact, not just because Apple is committing to spatial computing, but because architecture is waking up its potential and responsibility to design for digital space as much as for physical space. The Treasury platform is our way to help put the design industries at the centre of this revolution.
- says Patrik Schumacher, Principal of ZHA.

Open for Business

Treasury is now inviting select creators and onboarding initial assets to the platform, deploying the first assets with premium spatial experience builders, and receiving commissions for a wide variety of spatial content as spatial technology expands beyond game into entertainment, healthcare, industry and education.

Sign up here to explore as a creator or as a builder.

Foundation Asset Sets

Treasury’s package of architectural exteriors and interiors, landscapes, artistic spaces and more, by Zaha Hadid Architects and other spatial creators including Ricardo Bofill and IVAR studios, for building premium spatial experiences - as well as bespoke commissions and licensed assets, are now being delivered to spatial experience builders in game, events, branding, medicine, industry and more.

Spatial technology is coming out from the game industry into wider social application - and it needs far better spatial than are available from the game sector. Treasury has been created not just to support worldclass owners of IP and creators of spatial design, but to drive better and more impactful use of spatial technology, in all industries and form factors, not just AR/VR
- Founder and Architect, John Manoochehri.

Fingerprinting and AI

As part of this partnership Treasury and Zaha Hadid Architects are also pioneering techniques to both fingerprint spatial assets, to monitor licensed use, and to harness ‘design DNA’ for the purpose of enabling a new, ‘cogenerative’ era of AI use, which is based on licensed training content, respects IP owners creatively, rewards them financially, and liberates new potential for builders of spatial experiences.

Created with purpose to drive better and more impactful use of spatial technology.

Launch and A New Architecture

Treasury’s spatial asset platform is being launched at the latest edition of the recurring public seminar, A New Architecture, where leaders of architecture, technology and creative industries discuss the state of the union of spatial computing, metaverse, IP, design, value and social contribution.

About Treasury

Treasury is the premier spatial asset hub for digital environment creators and builders. Treasury’s suite of tools provide a licensing and viewing toolset, asset pool and syndication ecosystem, and community of digital creators. The simple, seamless pipeline allows digital asset creators to connect directly with builders of digital spatial environments.

About Zaha Hadid Architects

Zaha Hadid Architects, headquartered in London, is a world-renowned firm founded by the late Zaha Hadid. Under the leadership of Patrik Schumacher, the firm continues to excel with a talented team of 400 professionals and a diverse portfolio of 36 projects in 21 countries. They are celebrated for their pioneering designs that seamlessly integrate with their environments across various sectors.

To explore Treasury Sessions, open seminars, to support understanding and engagement in spatial computing and spatial design, check out our Sessions page.

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Read more about our partnership with Zaha Hadid Architects.

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Architecture

I have believed for many years that the metaverse will become compelling to a large portion of humanity not just when the technology is sufficiently sophisticated - but when architecture is ready to contribute to its design and devleopment. We have co-founded Treasury to ensure that our work contributes to this evolution in the most foundational way, and our design processes have already been adapted to this goal.

Treasury

Patrik Schumacher

Principal. ZHA