Virtual Production
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Virtual production is the next great innovation in film and TV production and stands at the forefront of visual content creativity, technology and business. The use of realtime CG environments, rendered live in-camera, ad scale on practical sets across the live production workflow will cut costs, time, and complexity versus post-production CG – allowing creatives and talent huge latitude to evolve the narrative and artistic results.
Treasury enables directors, production designers, studios, production companies and others in the creative and technical workflow of TV and film to engage with virtual production by
- Packaging premium spatial assets for previz, digital location scouting, and hi-resolution digital production stages.
- Solving licensing through platformized asset input and distribution – reducing legal costs, production overheads, procurement timelines, and legal liabilities to zero.
- Faciltating creator and owner relationships so that owners of physical locations, creators of imaginary spaces, and all IP owners are involved in creative choices and developments relating to the spatial assets.
Treasury tools and services support digital film and TV creators and their workflows with:
- Spatial Asset Discovery Save time and money using Treasury's visual Discovery Engine and world-map Index to explore, source, browse, discover, commission the world's greatest spatial assets from architecture, real estate, monuments, film, game, art, and natural landscape scanning. Assets are sourced at whatever stage, and state of availabilty, creators and owners have registered the. From 2D renders and sketches, soundstage flats, production photos, previz meshes, architectural models, pointclouds and photogrammetry baselines – through to fully-packaged USD files and UE5 scenes.
- Guaranteed Authenticity Navigate the spatial asset domain with confidence. Through Treasury's licensing protocols, each asset you select is vetted and licensed – ensuring flawless and timely deployment. Embrace a world where authenticity and legitimacy are a given – allowing you to focus on crafting narratives that resonate.
- Owner and Creator Collaboration Spatial asset licensing amounts to the composite of location releases, film permits, and production design IP releases. To obtain the best spatial assets, whether anchored in the real world or entirely creative in character, having the real-world owners and artistic creators of these assets available contributes to both artistic and technical quality, as well as production timelineness. Treasury tooling facilitates and manages direct collaborations with premier creators – spanning architects, real estate owners, artists, film archives, reality capture experts and more.
- Simplified Pipeline The Treasury Deployment Engine is a tool to enable thoughtful final selection of assets in a digital lightbox environment – where asset details, file formats, versions, LODs, and license comparison is possible. Edit requests and commissions are seamlessly sent back to creators for immediate revie – and payments and contracting are handled without a separate step.
- Support Services Treasury Studio is a support community for the Treasury ecosystem consisting of selected third-party service providers within the asset development pipeline - asset finishing and formatting, conversion, creative and operational project management, legal advisory, AI advisory and more.
Also relevant to large-scale virtual production:
- Marketplace Integration Offer clients and users access to premier assets through a Treasury Discovery Engine integration with technical workflows in Unreal Engine and more.
- Bulk Asset Sales, Virtual Backlots Procure custom and pre-prepared asset packages from top-tier creators to assemple entire film sets, and even digital backlots for repeated use across productions .
The first step is to sign-up for a Treasury Discovery Engine account – to access a library of premium spatial assets.
Treasury will help you understand, establish and grow your opportunities in the spatial computing era.